Website traffic is the engine of every business. This is why you will need to understand the main concepts of getting new traffic for your website if you want to succeed in the online market. Your success will be as high as your traffic and your sales.
You will be able to monetize your traffic only when you will be able to have a steady traffic every day. This is because monetizing your traffic is a very hard thing to do if you can’t rely on some website traffic. There are a lot of traffic tools on the Internet that can help you learn more about your website traffic and make the right marketing decisions.
Some of these traffic tools are free and others are not free. You should see what your needs are choose the traffic tools you need for your type of business. Usually the difference between paid and free tools comes from the diversity of reports. Visits, hits and pages are just three of the terms used in the reports compiled by the traffic tools. You will need to understand the terms used there in order to be able to use them in your favor.
Hits are not very important in relation to website traffic. This is because it means the totality of times one page is requested. If one visitor wants to browse to your pages 50 times, you will get 50 hits. Therefore, this indicator is not a very important one as it does not help you a lot.
The page views indicator is more meaningful because it counts the page display. It is important to know how many page views each page has. Why? Because this way we will be able to learn the pages that brings us the most visitors. Also, the pages that are not competitive should be changed in order to get more results.
Visits are even more important than page views because they represent only one person per every hour that sees one or more pages of your website. This is an indicator many website owners use for their website. If you want, you can read the log files of your website for getting some traffic stats. However, it will certainly not be easy to read these files because they are complicated to read by an average user.
There are two types of website traffic tools you can use for your website: external and internal. The external ones are third parties while the internal ones are for internal use only. Web based tools such as Google Analytics are among the best free traffic tools in the world. They will offer great reports and traffic analysis.